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The Apple at Work Logo
The Grid. The partly filled grid pattern in the apple evokes both construction (scaffolding or a building frame) and finance (a graph). In both cases, the upward trajectory of the filled portion (rising from left to right) represents progress and aspiration — building for the future — as well as successful stewardship and management of the project. The Apple. Not only is the apple a conventional—and positive—symbol for schools, but it is also the central element in the AISD logo, thus building on the District’s existing brand equity and reinforcing that the Bond Program’s benefits and successes are those of AISD. The Heart. The powerful emotional connection with schools, children and education is exemplified by the heart-shaped shadow.
"The Apple at Work" not only reinforces the messages conveyed by the visual elements, but also helps define AISD’s role in the community as both active and proactive, and the Bond Program as a dynamic endeavor leading not just the District, but also the city toward a bright future. "Our schools. Our community. Our future." This makes explicit some of these same messages, while — by repeating and stressing “our” — conveys the District’s commitment to outreach, partnership and meaningful collaboration with stakeholders. "AISD Bond Program" was added to give name recognition to the project. That this is AISD’s Bond Program and not all of the schools in the Greater Austin Region.

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Proposed AISD Bond Projects to Be Presented in Community Meetings AISD to Hold Community Meeting To Discuss Boundaries for New Blazier Elementary School Austin Independent School District Ready for School Year with Renovations, New Schools
May 2008
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